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Wendy’s to close hundreds of U.S. restaurants amid declining traffic and rising costs

LiveMint·13 February 2026·5h ago1 min read0 views
Wendy’s to close hundreds of U.S. restaurants amid declining traffic and rising costs

Wendy's has announced plans to close 5-6% of its restaurants across the United States as part of a strategic restructuring initiative aimed at boosting profitability. This decision comes in response to declining customer traffic and increasing operational costs, which have pressured many fast-food chains in the current economic climate. The company intends to replace underperforming locations with new, technologically advanced outlets that are expected to enhance sales and improve customer engagement. By focusing on modernization and efficiency, Wendy's aims to adapt to the evolving demands of consumers and remain competitive in the fast-food industry. This move is indicative of broader trends in the sector, where many chains are reevaluating their strategies to cope with market challenges and consumer preferences for more innovative dining experiences.

Originally reported by LiveMint. Read original article

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