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OpenAI Starts Showing Ads to ChatGPT Free and ChatGPT Go Subscribers in the US

TT Editor·Updated: 10 Feb 2026 12:13 pm IST
Read time: 1 min
OpenAI Starts Showing Ads to ChatGPT Free and ChatGPT Go Subscribers in the US

OpenAI has initiated a trial phase for displaying advertisements within its ChatGPT platform, specifically targeting free users and ChatGPT Go subscribers in the United States. This move marks a significant shift in the company's monetization strategy, as it seeks to enhance revenue streams while providing users with a complimentary service. The tech firm, led by CEO Sam Altman, emphasized that while ads will be tailored based on user interactions and prompts, the privacy of user conversations will be safeguarded, ensuring that no personal data will be shared with advertisers. Following the US rollout, OpenAI plans to expand this advertising feature to other regions, indicating a broader strategy to integrate ads into its offerings. This initiative reflects the growing trend of tech companies exploring innovative ways to monetize their platforms without compromising user experience and privacy.

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