ITC Hikes Gold Flake, Classic Brand Prices — Here's What Smokers Will Pay

ITC has announced a price hike for its popular Gold Flake and Classic cigarette brands, a move aimed at offsetting the impact of increased excise duties. The company is expected to implement significant price increases, particularly in the 74 mm segment, which will help mitigate the financial burden stemming from rising taxes on tobacco products. This decision comes amid ongoing regulatory changes affecting the tobacco industry in India, which has been under scrutiny for health and environmental reasons. The latest adjustments reflect ITC's strategy to maintain profitability while navigating a challenging market landscape, where consumers are becoming increasingly price-sensitive. As a result, smokers will need to brace for higher costs when purchasing their preferred tobacco products in the near future.