IPO-Bound Flipkart Mulls Entering Food Delivery Space: Report

As Flipkart prepares for its initial public offering (IPO), reports suggest that the e-commerce giant is considering a foray into the competitive food delivery sector. Currently, this market is predominantly led by established players Zomato and Swiggy, which have built substantial customer bases. New entrants like Rapido's Ownly and various smaller companies operating under the ONDC framework are also vying for market share, indicating a rapidly evolving landscape. Flipkart's potential entry could disrupt existing dynamics, leveraging its extensive logistics network and customer reach. The company's strategic move may be aimed at diversifying its offerings and capitalizing on the growing demand for food delivery services in India, a sector that has seen significant growth in recent years. With consumer preferences shifting towards convenience and quick service, Flipkart's expansion into this domain could bolster its market position ahead of the IPO, appealing to investors looking for robust growth opportunities in the tech-driven economy.