iPhone 18 Pro Series Said to Launch at Last Year's Prices Despite Rising Component Costs

Apple is gearing up to unveil its iPhone 18 Pro series, including the iPhone 18 Pro and iPhone 18 Pro Max, in September alongside the anticipated iPhone Fold. Despite the ongoing increase in component costs, particularly for memory, industry analysts suggest that Apple will maintain the pricing of the new models at last year's levels. This strategy appears to be in line with earlier insights from Ming-Chi Kuo of TF International Securities, who highlighted Apple's potential pricing stability amidst rising manufacturing expenses. The decision to keep prices unchanged could be an effort by Apple to sustain its competitive edge in the premium smartphone market, especially as consumers are increasingly price-sensitive in the current economic climate. The upcoming launch, therefore, not only aims to attract existing iPhone users but also to entice new customers who might be considering alternatives in a crowded marketplace. The iPhone 18's specifications and features are expected to reflect the latest technological advancements, ensuring that Apple continues to meet the high expectations of its loyal customer base as it approaches the release date.