Instagram to Reportedly Rival Snapchat With New ‘Instants’ App for Sending Disappearing Photos

Meta is reportedly venturing into the ephemeral messaging space with a new app called 'Instants,' designed to compete directly with Snapchat. The development of this standalone application, which will enable users to send disappearing photos and videos, has been confirmed through internal prototypes. In addition to this new app, Meta is also working on a similar feature for Instagram, maintaining its focus on short-lived content. This move reflects the growing trend among social media platforms to incorporate features that emphasize privacy and temporary communication, appealing particularly to younger audiences who favor quick, ephemeral interactions over permanent posts. As Meta continues to innovate, the introduction of Instants may reshape how users engage with visual content online, potentially increasing competition in the social media landscape.