Hear 'Jai Ho' on the go! Mumbai launches India's first ‘Musical Road’ playing AR Rahman's award-winning song

Mumbai has launched India's inaugural 'Musical Road', where drivers can experience the iconic song 'Jai Ho' from the film Slumdog Millionaire. This innovative route, located on the Chhatrapati Sambhaji Maharaj Coastal Road, is equipped with specially designed rumble strips that generate sound waves as vehicles pass over them. The initiative aims to enhance the driving experience while promoting a sense of cultural pride associated with the Oscar-winning soundtrack composed by A.R. Rahman. This unique feature not only adds a playful element to the daily commute but also aligns with Mumbai's reputation as a hub for creativity and innovation. The project reflects the city’s commitment to integrating art and technology, making it a notable attraction for both residents and tourists alike, who can enjoy this auditory experience while on the move.