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DMK Launches Statewide Door-To-Door Drive To Counter Vijay's Women Appeal

TT Editor·Updated: 18 Feb 2026 10:54 pm IST
Read time: 1 min
DMK Launches Statewide Door-To-Door Drive To Counter Vijay's Women Appeal

In response to actor-turned-politician Vijay's efforts to attract women voters, the ruling Dravida Munnetra Kazhagam (DMK) has initiated a strategic door-to-door campaign across Tamil Nadu. This outreach program, aimed at engaging with female constituents, is being spearheaded by the DMK's women cadre, reflecting the party's commitment to connect with voters on a personal level. Vijay, who has gained significant popularity among women through his films and public persona, poses a formidable challenge for the DMK as the political landscape evolves. The DMK's initiative not only aims to counter Vijay's appeal but also seeks to reinforce its support base among women, a crucial demographic in the upcoming elections. The party's proactive approach highlights the importance of grassroots engagement in contemporary politics, especially as voter preferences shift and new candidates emerge. This campaign underscores the DMK's recognition of women's influence in the electoral process and its determination to secure their backing ahead of the elections.

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