Chinese Official-Influencer Dies After Horse Riding Accident During Agri Promo Shoot

A tragic accident has claimed the life of a prominent Chinese official and social media influencer, known for her vibrant promotion of tourism in the Zhaosu County. The deputy head, who gained national recognition in 2020 through a viral video that showcased her riding through picturesque snowy landscapes in a striking red outfit, was participating in an agricultural promotional shoot when the incident occurred. The video that catapulted her to fame drew significant attention to the region's natural beauty and contributed to local tourism efforts. Her untimely death has shocked many, as she was seen as a dynamic figure in local governance and a popular influencer who bridged the gap between traditional agriculture and modern promotional strategies. This incident not only highlights the risks associated with promotional activities but also raises questions about the safety measures in place during such events. The local community and followers are mourning her loss, reflecting on her contributions to both the agricultural sector and tourism in China.